List of advertising slogans

From Academic Kids

The following is a partial list of advertising slogans in the English language:

Contents

Communications, Broadcasting, & Publishing

Electronics

Computing

Recordings

Fashion

Clothing

Makeup

  • "Maybe she's born with it - maybe it's Maybelline" - Maybelline

Perfume

  • "Between love and madness lies Obsession." - Calvin Klein, 1985

Jewelery

Miscellaneous/Unsorted

  • "Create a storm" - Monsoon
  • "Who's that behind those Foster Grants?" - Foster Grant

Finance

Food and drink

See List of food and drink advertising slogans.

Household

  • "1001 Cleans a Big, Big Carpet for Less than Half a Crown" - 1001 carpet shampoo, c.1964
  • "The appliance of science" - Zanussi, 1981, Geers Gross
  • "Ariston and on and on..."
  • "Away go troubles down the drain--Roto-Rooter" - 1954 to present.
  • "Covers The Earth" -- Sherwin Williams paint
  • "Does exactly what it says on the tin" - Ronseal, late 1980s to present.
  • "Hands that do dishes can feel soft as your face, with mild green Fairy Liquid"
  • "HILLYBILLY LIKES YOU!" - Hillybilly Vac Shack
  • "It Beats - as it Sweeps - as it Cleans" - The Hoover vacuum cleaner, 1926
  • "It's a lot less bovver than a hover" - Qualcast Concord lawnmowers, 1985, WCRS
  • "Kills all known germs... dead" - Domestos
    • previously - "Kills 99% of all known germs... dead" - presumably it got better!
  • "Kills Bugs Dead" - Raid (an insecticide)
  • "Quick, Henry, the FLIT!" - Flit insecticide
  • "Not Advertised" No-Ad sunscreen
  • "Nothings sucks like an Electrolux" - Electrolux
  • "Put the freshness back" - Shake'n'Vac
  • "Screw yourself." - IKEA, 2004, Norway. External link: [1] (http://www.ikea.no/ms/no_NO/aktivitet/screw_yourself.html)
  • "Unböring." - IKEA, 2003, Canada.
  • "Ring around the collar" - Wisk Detergent, 1968
  • "A buck well spent" - Springmaid Sheets, 1948

Personal Care

  • "99.44% Pure" - Ivory Soap
  • "A totally organic experience" (not "orgasmic"!) - Clairol Herbal Essences
  • "Absolute cleanliness is Godliness!" - Dr. Bronner's Magic Soap
  • "Because I'm worth it" - L'Oréal
    • sometimes followed by, "Aren't you?"
    • superseded by the less bitchy, "Because you're worth it"
  • "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure" - Clairol hair dye
  • "For those who like the trade rough" - Travis aftershave
  • "Good Morning! Have You Used Pear's Soap?" - Pear's Soap
  • "I liked it so much I bought the company." - Remington shavers
  • "I never knew you had dandruff" - Head & Shoulders shampoo
  • "Is she or isn't she?" - Harmony hair spray
  • "It Floats!" - Ivory Soap
  • "It won't let you down" - Rexona/Sure/Degree anti-perspirant
  • "I've fallen and I can't get up!" - LifeCall Personal Emergency Response Systems
  • "The mark of a man" - Old Spice aftershave
  • "Maybe she's born with it, maybe it's Maybelline" - Maybelline (lipstick, makeup)
  • "Preparing to be a beautiful lady" - Pear's Soap
  • "Raise your hand if you're sure". - Sure, 1984, Wells, Rich, Greene
  • "R-O-L-A-I-D-S spells Relief" - Rolaids (indigestion medicine)
  • "The best a man can get" - Gillette razors
  • "The Lynx effect" - Lynx deoderant
  • "When a man you've never met before suddenly gives you flowers" - Impulse deoderant
  • "Which twin has the Toni?" - Toni, 1946, Foote, Cone & Belding
  • "You'll wonder where the yellow went when you brush your teeth with Pepsodent" - Pepsodent, 1956, Foote, Cone & Belding
  • "Your fragrance. Your rules" - Hugo Boss Deep Red
  • "The name on the world's finest blades" - Wilkinson Sword razors
  • "Look sharp, feel sharp" - Gillette, 1940s
  • "The Axe effect" - Axe deodorant
  • "Look Ma, no cavities!" - Crest (toothpaste)
  • "Always a bridesmaid, but never a bride" - Listerine, 1923
  • "Want him to be more of a man? Try being more of a woman!" - Coty Perfumes
  • "A little dab'll do ya" - Brylcreem, 1950s
  • "Plop, plop, fizz, fizz, oh what a relief it is!" - Alka Seltzer
  • "Promise her anything, but give her Arpege" - Arpege
  • "Please don't squeeze the Charmin" - Charmin

Recreation, Entertainment, and Travel

Tobacco

Stop smoking aids

Lodging

  • "We'll leave the light on for you" - Motel 6

Transport

  • "Go Greyhound and leave the driving to us" - Greyhound Lines
  • "See what brown can do for you" - UPS
  • "This is the age of the train" - British Rail
  • "We're getting there" - much ridiculed British Rail slogan
  • "When it absolutely has to get there overnight" - FedEx
  • "See America at see level" - Amtrak

Airlines

Automobiles

Automobile Parts and Accessories

Car Rental

Petroleum

  • "Beyond Petroleum" - BP
  • "Go well. Go Shell" - Shell Oil
  • "Put a tiger in your tank" - Esso/Exxon
  • "Pump your money back into Canada" - Petro Canada, early 1980s
  • "The spirit of '76" - Unocal
  • "You can be sure of Shell" - Shell Oil, 1982
  • "Liquid engineering" - Castrol oil, 1970s
  • "You can trust your car to the man who wears the star" - Texaco Service Stations

Government, Military

See also list of political slogans

Social, Public Service

Politics/Advocacy

  • "Objects in your mirror are closer than they appear." - John Edwards campaign slogan in the 2004 primaries when he was still running for president.
  • "It's morning again in America" - Reagan for President, 1984
  • "St. Augustine founded it. Becket died for it. Chaucer wrote about it. Cromwell shot at it. Hitler bombed it. Time is destroying it. Will you save it?" - Canterbury Cathedral*

Education

Miscellaneous

  • "When you care enough to send the very best" - Hallmark
  • "The instrument of the immortals" - Steinway & Sons

See also

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