Lucent Technologies

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Lucent Technologies

In 1996, AT&T spun off its Systems and Technology units, along with the famous Bell Laboratories, to form a new company named Lucent Technologies Template:Nyse.

One of the primary reasons for the spinoff was to allow AT&T's equipment manufacturing business to profit from sales to competing telecommunications providers; these customers had previously shown reluctance at purchasing from a direct competitor. Bell Labs brought prestige to the new company, as well as the revenue from thousands of patents.

Lucent is active in the areas of traditional telephone switching, optical, data and wireless networking. They have completed several acquisitions, including a $24 billion purchase of Ascend Communications.

Diversity

Lucent received a 100% rating on the first Corporate Equality Index released by the Human Rights Campaign in 2002. They have maintained this rating in 2003 and 2004. In addition, the company was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine.

Trivia

In the Dilbert comic strip, when Dogbert was asked to design a new company logo, he takes a piece of paper that his coffee cup was sitting on, and calls it the "Brown Ring of Quality". This may have been a parody of the Lucent logo.

There was also a rumor that the Lucent logo was actually designed by Carly Fiorina, who was then the Lucent executive that was responsible for the Lucent spin-off, by using her mother's lipstick. Had this actually been the case, it would have been a logical inspiration for Dogbert's "Brown Ring of Quality" mentioned above. In reality, however, the Lucent logo was designed by Landor Associates, a prominent San Francisco-based branding consultancy.

External links

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