Molson

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Molson Inc. was Canada's largest alcoholic beverage brewer with sales of more than $2 billion CDN in 2003, and 3,800 employees working at five breweries. In 2005, it announced a merger with Coors to form Molson Coors Brewing Company. The company controls about 45% of the Canadian beer market and tie for first place with Labatt.

Contents

History

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Molson Brewery

The company was founded in 1786 by John Molson, making it North America's oldest brewing company. The first brewery was located on the St. Lawrence River in Montreal.

Today Molson is the 13th largest brewer in the world. Molson's brands in Canada and the United States include Molson Canadian, Molson Canadian Light, Molson Ice, Molson Golden, Molson Export, Molson Dry, Stock Ale, Pilsner, Carling, Tornade and Calgary. In Brazil, Molson also owns the Brazilian brands Marca Bavaria and Kaiser, after two acquisitions in 2000 and 2002. It also brews Fosters Lager under licence for the United States and Canadian markets.

In addition to alcoholic beverages, Molson owns a 20% stake in the Montreal Canadiens, who historically have been the NHL's most successful hockey team. They also sponsor the Ottawa Senators, Toronto Maple Leafs, Edmonton Oilers, Calgary Flames, Vancouver Canucks, Detroit Red Wings, and Buffalo Sabres.

In 2000 Molson attracted a great deal of media attention with its "I Am Canadian" advertising campaign. The original sixty second commercial tried to define what it means to be Canadian based on many light-hearted and steoretypical images of Canada. This campaign generated a huge amount of publicity and received a Bronze Lion award at the international advertising awards in Cannes, France.

On March 14, 2005, the Molson Coors Brewing Co. announced that it was retiring its "I Am Canadian" advertising slogan for the new tagline "It Starts Here".[1] (http://www.molson.com/newsroom/release.php?idx=1303144209&topic=53454-0&year=2005:Cite_sources)

On July 22, 2004 the company announced it would be merging with American brewer Coors, to create the word's fifth-largest brewing company. The anticipated name for the company is Molson Coors Brewing Co. Molson shareholders voted on the proposed merger on January 28, 2005, and were heavily in favor of the merger. The new company will be controlled 55 percent by Molson shareholders, however the chief headquarters for Molson Coors will be in Golden, Colorado.

On March 21, 2005 the company introduced Molson Kick, Canada's first caffeinated beer It is targeted towards the younger crowd. Like Budweiser's B-to-the-E beer introduced in the United States, it contains guarana, a natural source of caffeine.

A residence hall and football stadium at McGill University are named after the Molson family. The Molson Prize is awarded for distinguished service to the Arts and Social Sciences.

The Concordia business school is called the John Molson School of Business.

Quotes

My beer has been universally well-liked beyond my most sanguine expectations. - John Molson, 1786

Molson beers

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Glass with some Molson Kick and Molson Kick can. cans may only be available in Western Canada
  • Molson Canadian
  • Molson Canadian Light
  • Molson Dry
  • Molson Exel
  • Molson Export
  • Molson Golden
  • Molson Ice
  • Molson Kick
  • Molson Ultra
  • Molson XXX
  • Carling Black Label
  • Old Style Pilsner
  • Rickard's Red

Other Ventures

Outside of beer and ice hockey, Molson's once was involved in the banking scene with Molson's Bank.

See also

External link

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